“I am the greatest.” Words spoken by Muhammad Ali. Pretty powerful words to say about yourself. What are you the greatest at? Is there something that you know you do better than anyone else? Most of us would probably shy away from answering this question because we all know that there is someone better then us out there in the world. It’s a very big statement. You may know you’re really good at something but are you really the greatest? Do you think he honestly believed this and that there was nobody out there that could beat him or do you think he said it to get in his opponents head and create publicity for himself? If he wasn’t edgy with his one liners do you think people would’ve paid attention to him? They may have liked to watch his performance but I guarantee the press and people wanted to know what he was going to say next. It brought in ratings for the broadcasters. It was a marketing tactic. One that is very strategic when it comes to self-promotion. It’s not that the person is cocky or has no integrity but that they want to promote themselves. Do you think people would watch his fights if he wasn’t promoted as the best? Come
watch this pretty good boxer named Casius Clay. No! He needed to make a statement, to stand out. Whether you loved him or hated him you knew who he was and what he was about and there is nothing shameless about how he promoted himself.

That’s what marketing and business is all about. If you don’t get yourself noticed nobody will know who you are. If you don’t push buttons and boundaries a bit, you won’t stand out from the people who offer the same service as you do. Yes, the quality has to be there because nobody is going to refer people to you if your customer service is terrible or if your product isn’t clean. Never shy away from being edgy and different. It’s a good thing. It gets you noticed. Good or bad publicity is still publicity. And, if you were to say come to my “just ok” service. Do you think people want just ok? No! They want the GREATEST. The greatest service, the greatest value, the greatest end result. What they want is the experience. But, in order for them to share in what you have to offer they have to buy into your product. And that’s where self-promotion comes in.

Muhammad Ali, Steve Jobs, Donald Trump, Arnold Schwarzenegger, they all promote themselves as the best! They are all smart when it comes to self-promotion and they don’t give away their secrets. Why is it that people pay $1300 for an Apple laptop when they can get an HP for way less? It’s the experience as soon as you walk in that store. The longevity of the product, the sleek casing, the support you receive from the company. All of this and more. Why is Starbucks so successful? Do they have the best coffee? Probably not but there’s at least a 10 minute lineup to get a coffee at every Starbucks. Why? Because people like the experience. From the time you walk into the store and smell the fresh roasts to paying, them taking your name (although sometimes it’s wrong which I’ve heard is a marketing tactic so people post on social media), the way you can customize every drink. So much goes into making that 5 minute experience enjoyable so you come back and order more.

Self-promotion is a planned out tactic. It’s not waking up one day and thinking you’re going to try something new. If you stay consistent to the way you promote people will come. And the people who understand business and believe in your service will be your customers for life.

Don’t settle for mediocre self-promotion; settle for the GREATEST!